Supporting the healthy development of young feet is essential for raising kids that are happily active – and you just can’t go wrong with Birkenstock’s gorgeous, newly re-launched Kids Collection  

The right footwear is non-negotiable when it comes to the development of children’s feet. A shoe should fit well and should surround the foot, providing it with protection and stability without constricting it. This is particularly important while feet are still growing, as it allows kids to play and run and learn exactly how much fun one can have if your feet is comfortable, supported and protected.

BIRKENSTOCK has re-launched its Kids Collection in South Africa with a full range for little feet and a footbed for kids, designed to support the healthy development of children’s feet. The versatile range offers style and comfort to delight children and parents alike, with fun prints, high energy colours, year-round wearability, the very best materials, and essential support for growing feet.

While we continue to enjoy sunshiny days, BIRKENSTOCK’S stand-out waterproof EVAs in the classic slip-on double strap Arizona (R749) and Milano sandals with a back strap (R849), in Red, Black, and White are perfect for the pool or playground.

Sure to grab a child’s attention, are the playful prints of the Arizona Desert Soil Camo (R1199), the Gizeh Garden Floral (R1199) and the Colorado Best Friend Dino (R1499).

The Kids Mogami is ideal for little explorers, available in Rose, Black and Ultra-Blue (R1199), offering easy fastening and a back strap to ensure they stay on busy feet.

The Zermatt Family, a felt upper in Light Grey and Russet Orange (R1199), are easy to slip on and off, while keeping children’s feet cosy on cooler days. And for those needing protection from mud and puddles, the stand-out EVA Derry boot, a hardy, waterproof boot in Scuba Yellow or Navy Blue (R999), is the stuff childhood memories are made of.

Taking the collection to the next level BIRKENSTOCK welcomes a premium collection of kids’ leather sandals; small replicas of classic adult styles, such as the Kyoto Kids Suede in Black (R1999), the Arizona Kids Suede in Taupe (R1699), the Birkibuc sandals in Mocha, Navy, and Lavender Blush, and the Birko-Flor sandals in various profiles in Black (R1199 to R1299).

The BIRKENSTOCK Kids Collection drops in store throughout the Autumn Winter season in South Africa and is available in sizes EU28 to EU34, at the Cavendish Square, Sandton City and Menlyn stores, and online at bashafrica.com. A size guide is available online.

BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed. The brand that can be traced as far as 1774 is guided by the notion of quality and function in all its actions and across all categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and natural cosmetics, increasingly translating the lifestyle vision of the brand heritage. With around 5,500 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning, which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Since 2021, the company is majority owned by L Catterton, the world's largest growth investor focused on the consumer goods industry, and Financière Agache, a holding company controlled by Agache, the holding company of the Arnault family. Manufactured in Germany, the sandals are sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopaedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. BIRKENSTOCK has 16 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Poland, Switzerland, Spain, the United Kingdom, France, Norway, Dubai, and India.

Bash Africa is the official distributor of BIRKENSTOCK in South Africa. For more information, please visit www.bashafrica.com